case study
UE helps Mars to build an engaging M&M'S digital experience
Background
Mars Wrigley Confectionery is the world’s leading manufacturer of chocolate, chewing gum, mints, and fruity confections. Headquartered in Chicago, Mars Wrigley Confectionery distributes its world-famous brands including M&M’s©, Snickers©, Twix©, Skittles© and Orbit© in more than 180 countries around the world.
M&M’S® have been one of the most famous candy treats in the world since 1941. The snack-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe. M&M’S® are available in Milk Chocolate, Peanut, Dark Chocolate, Dark Chocolate Peanut, Almond, Peanut Butter, Pretzel and Coconut.
Challenge
Apart from having high visual and interactivity requirements, Mars websites have to respond to significant challenges related to serving optimized content to audiences in more than 180 countries around the world. We are not talking only about multiple languages, but also multiple legal requirements in different regions of the world in terms of data processing, storage, and related. Furthermore, there are multiple Mars teams around the world that are in charge of different content but it all has to seamlessly come together.
Solution
It is important to note that when it comes to Mars websites, design and interactivity are just a small part of the equation. To truly create a successful website that can meet the unique demands of the planet’s environment and its inhabitants, it is crucial to have a high-performance, secure, and scalable content management system (CMS) in place.
This is where United Experts comes in. The team has assisted in developing a cutting-edge CMS solution that is specifically tailored to the needs of Mars websites. With this system, content can be easily managed through a centralized instance or an isolated instance that serves a specific region or country. This allows for greater flexibility and customization, while still maintaining a streamlined workflow for managing and publishing content.
One of the key features of United Experts’ solution is its unique synchronization setup. The sync architecture enables content to be synchronized, pulled, or pushed across globally distributed servers. This ensures that localized content can be managed and published with ease, regardless of where it is being served from. Additionally, this approach allows for the flexibility to store and serve content from a specified local server, giving users full control over where their data is stored and served from.
When it comes to infrastructure, United Experts’ architecture offers a choice between cloud-based solutions or local servers. This means that clients can select the option that best suits their needs and budget, without compromising on performance or security. Ultimately, United Experts’ CMS architecture provides Mars website owners with a comprehensive and flexible toolset for managing content and data, ensuring that their website is optimized for success in the challenging and dynamic environment of Mars.