case study

UE helps JLL digitalize commercial real estate services

Building digital communities

Jones Lang LaSalle Incorporated (JLL) is a global commercial real estate services company founded in the United Kingdom, with a presence in 280 countries. The company offers a broad range of services, including investment management services to institutional and retail investors and high-net-worth individuals. JLL is ranked 189th on the Fortune 500 list.

JLL’s website is an essential tool for the company to engage with its clients and showcase its expertise. The website features well-organized and effectively presented information with accompanying multimedia visuals. This complex web content management (WCM) solution is both multimarket and multilingual, enabling JLL to provide tailored content to its diverse client base.

However, JLL’s website goes beyond just providing information. The company understands that real estate is not just about property, but also about building communities. As such, the website serves as a platform for JLL to share its vision of creating vibrant communities and promoting sustainable development.

To ensure the architecture, development, and editorial implementation of this robust WCM solution were optimized for usability, performance, and security, JLL engaged United Experts. Our team of experts provided essential advising and support to enable JLL to maintain the website independently through extensive coaching of developers, marketers, and content editors. We also streamlined the CMS workflow to enable efficient content staging, which greatly contributes to safe and efficient content editing while enabling possibilities for content experimentation.

Overall, United Experts played an instrumental role in ensuring JLL’s website met the company’s complex requirements for usability, performance, and security. Through our support and guidance, JLL can continue to engage with its clients and promote its vision of creating vibrant communities through sustainable development.