case study
UE helped BNP Paribas launch the 100% digital bank
Hello bank!
Hello bank! is the 100% mobile digital bank launched by the BNP Paribas Group.
Hello bank! is a new approach aimed at the digital generation, customers with “digital DNA”, the early adopters with a passion for technological innovation, who prefer to use mobile devices, such as smartphones and tablets for many of their everyday activities: from news to weather, from sport to nutrition, from learning to reading, from choosing a film to booking a flight or hotel, and so on. Hello bank! customers want to interact with their bank using dedicated apps, and for more complex needs, such as advisory services, look for extended-hours access to their account manager by video call, online chat or phone.
“Mobile, just like you” is the slogan that was chosen for the European launch of Hello bank!, to highlight the freedom of access to banking services at the touch of a button, deciding “where”, “when” and “how” to use them.
According to Fabio Gallia, CEO of BNL and Head of BNP Paribas in Italy: “Hello bank! Demonstrates our ability to introduce constant innovation into our banking activities. To play its role effectively in this environment of rapid technological change, a bank must keep abreast of the changing habits of its customers, who want a relationship with their bank that is immediate, direct and always available. Hello bank! is the solution devised by BNL and BNP Paribas to meet these needs, and is part of the broader strategy of a group that is in a position to offer expertise, products and service models designed for different customer profiles in an integrated way.”
Hello bank! is essentially “simple”, thanks to straightforward language, applications and intuitive functions that are easy to use. It is “smart” – a bank that is “mobile, just like you” and offers always-on services that are accessible anywhere from a smartphone or tablet. It is “human”, because it is manned by a team of experts who can meet the diverse needs of every customer. Lastly, Hello bank! is “safe”: it offers a high level of security and expertise for the management of savings and investments based on the experience of BNL and the BNP Paribas Group. Hello bank! is, above all, a bank that saves time.
United Experts played a critical role in ensuring the success of the BNP Paribas and Idweaver digital teams’ WCM (web content management) platform. From the early stages of the project, our team provided expert advice and guidance to ensure that the platform’s architecture, development, and editorial implementation were optimized for both current and future needs.
To achieve this goal, we worked closely with the digital teams to understand their unique requirements and challenges. We then developed a comprehensive plan that addressed key issues such as performance, scalability, and security. Throughout the development process, we provided ongoing support and coaching to the developers, marketers, and content editors, empowering them to manage the project independently and with confidence.
One of the key areas where United Experts made a significant impact was in streamlining the CMS workflow. Our team worked closely with the BNP Paribas and Idweaver digital teams to design a more efficient content staging process that would enable safe and efficient content editing. This process was specifically tailored to the needs of the platform, ensuring that content could be optimized and experimented with while still maintaining the solution’s high performance and security.
By streamlining the CMS workflow, we were able to provide the digital teams with a more user-friendly and intuitive interface for managing their content. This, in turn, helped to reduce the risk of errors and delays, while also improving the overall quality of the content that was published on the platform.
Overall, United Experts’ contribution to the development of the BNP Paribas and Idweaver WCM platform was instrumental in ensuring its success. Our team’s expertise and guidance helped to ensure that the platform was optimized for current and future needs, and that the digital teams were empowered to manage the project with confidence. With a streamlined CMS workflow and a focus on performance, scalability, and security, the platform is well-positioned to support the needs of BNP Paribas and Idweaver for years to come.
We are thankful for the honor to work in this amazing environment.
