In 1997, when Ricardo’s Travel Center in Los Angeles, California approached us to secure a domain name and set up an email address, it was a time when the internet was still in its infancy. Nevertheless, we not only met their expectations but also went above and beyond by crafting a compact yet impactful website for them. Witnessing the joy and satisfaction on their faces was a priceless reward that transcended any financial compensation. To this day, our unwavering motivation is steadfastly fueled by the happiness, satisfaction, and smiles of our valued customers.
Let’s explore where your smiles will take us.
Our Values
People-Centric Technology
At United Experts we recognize technology as a tool that assists people in achieving their goals without challenging their current lifestyle and their inbuilt values. In order for technology to be useful, it needs to be simple to use, reliable, and possibly ubiquitous. Our main goal is to create and encourage others to create such technology.
Open Source & Open Data
Open source software can be freely used, changed, and shared by anyone. At United Experts we are particularly enthusiastic about it’s affordability, transparency, perpetuity, flexibility, and interoperability. It is a well-suited foundation for digital equality and other principles we stand for. Fortunately, open source is now clearly winning a two-decade long battle: it powers above 90% of web servers and 485 out of 500 top supercomputers.
Digital Equality
Digital equality is not only achieved by assuring access to quality Internet services, connectivity, devices, applications, and know-how. Even more important is an equal distribution of benefits gained through technology. Unfortunately, the more prosperous is economy, the less equal is the distribution of tech benefits. That is why United Experts contributes to the principles of open systems, open platforms, open source, and generally the Internet approach vs. closed apps, proprietary systems, and platforms.
Transparency
In the context of people-centric technology, transparency is not just about complying with regulations, but also about demonstrating a commitment to the ethical use of technology. When users know that their data is being handled responsibly, they are more likely to use and trust the technology.
Privacy
Privacy is an increasingly important issue in the context of people-centric technology. With the growing use of personal data for various purposes, it is becoming more important to ensure that people have control over their own information. As technology continues to advance and become more integrated into our lives, protecting privacy will only become more crucial in ensuring the responsible and ethical use of people’s personal information.
Accessibility
Accessibility is a crucial aspect of people-centric technology. It ensures that everyone, regardless of their abilities or disabilities, can use and benefit from technology. Making technology accessible to all helps to create an inclusive and equitable society, where everyone can participate and contribute to the best of their abilities.
Our Leadership
United Experts & Labellink leadership team brings decades of industry experience, having led transformative projects for the largest enterprises worldwide. More than just colleagues, we are a group of friends who, in most cases, have been working together for over 25 years.
Boris Motusic Boris Motusic
Dr. Andreana Motusic Dr. Andreana Motusic
Robert Vindiš Robert Vindiš
Thomas Butorovic Thomas Butorovic
Miroslava Hristova-Chakarska Miroslava Hristova-Chakarska
Marija Kustura Marija Kustura
Ron Duke Evans Ron Duke Evans
Braulio Algarate Braulio Algarate
Dušan Gojković Dušan Gojković
Stefan Rastovic Stefan Rastovic
Our Experts
The name United Experts accurately reflects the organization’s approach to delivering projects through collaboration of experts from various fields and backgrounds. United Experts leverages the collective expertise of its core team, UE Network of Industry Experts, and UE Network of Tech Experts to deliver unparalleled digital solutions that meet even the most complex client demands.
UE Core Team Experts
Our core team of 14 senior experts represents a small yet exceptional assembly of highly skilled solution architects, designers, and developers. Their participation is essential to all UE projects, either through direct involvement or by overseeing the contributions of other experts from the UE network.
UE Network - Industry Experts
The involvement of industry experts is crucial when creating industry-specific digital solutions. They bring a deep understanding of the challenges and requirements of the industry, which helps ensure that the technology is designed and developed to meet the specific needs of the industry. By working closely with 20+ industry experts, United Experts creates solutions that are not only innovative but also practical and effective, leading to greater adoption and success.
UE Network - Tech Experts
Our network of 25+ technical and creative experts is a valuable resource that we tap into to meet the unique needs of each project. By hiring expertise from our network, we are able to scale our resources and bring in specialists with the exact skills required. This approach not only helps us ensure the success of our projects, but it also allows us to maintain the highest standards of quality and efficiency.
Our Brands
United Experts is the creator of Woodpecker and Labellink, two complementary platforms that shape how content and product information are managed in the AI era.
Our Story
Andreana & Boris, United Experts Co-Founders
Hello there, I am Boris and as a United Experts co-founder, I would like to informally introduce you to our story and Andreana, my business and life partner for 27 years.
Boris Motusic, Co-Founder & Chief Solutions Architect
For me, technology is all about optimization. When I began learning computer programming at the age of 14, I was never particularly impressed with the machines themselves. My focus was always on utilizing technology as a tool to assist people in achieving their goals, without challenging their lifestyles or values. In order for technology to be truly useful, it must be easy to use, reliable, and ideally, ubiquitous. I firmly believe that technology should be leveraged to create a better work-life balance and foster greater prosperity for more people. I'm a strong advocate for people, community, and humanity. I enjoy making friends with individuals from diverse backgrounds and walks of life. I take pleasure in sailing, exploring the outdoors, savoring good food, and attending cultural events of all sorts. Above all, I prioritize my family and am grateful for the opportunity to be a father to two wonderful daughters.
Dr. Andreana Baeva-Motusic, Co-Founder & Director of Project Development
Andreana has been my partner in both business and life for the past 26 years. We met at The University of Tampa in Florida and have been on a remarkable journey together ever since. There are many words that can describe Andreana, but if I need to choose only one, it would be reliability. She approaches every responsibility with an unwavering commitment to perfection and seriousness. For instance, Andreana maintained a straight-A record throughout her entire academic career, from elementary school to her PhD. As someone who has seen her working tirelessly behind the scenes, I can attest to her extreme dedication to ensuring that everything she does is of the utmost quality. This includes sacrificing sleep to deliver on a project she has committed to, as well as juggling a busy schedule of caring for our children and their school activities. In her professional life, Andreana's clients view her as a successful, ambitious, and dedicated professional. On the other hand, her close friends see her as an equally devoted mother who doesn't seem to rest. Andreana has a remarkable ability to organize government summits and kids' birthdays with the same level of ease and joy! In addition to her critical contributions to numerous United Experts projects, Andreana has also collaborated with national and local governments, gaining extensive experience managing diverse stakeholders in various public and community digital transformation initiatives. Andreana has a deep appreciation for life, people, and culture. She always delivers, no matter the challenge.
Our Community Spaces
Spaces for teamwork and community engagement
United Experts is a pioneer in distributed teams and remote working. Although this approach is now becoming more popular, we began implementing it in 1999. However, we still believe that physical spaces are extremely important for our team and our community. While we primarily work from our professional-grade home offices, we regularly gather in physical spaces for teamwork, brainstorming, celebrations, or simply to socialize.
These spaces are also where we engage with our community through training, talks, courses, workshops, presentations, and other interactions. We collaborate with long-term partners to rent prime locations, where we then customize the spaces to suit our needs with our own equipment, decorations, food and drink options, and additional services to provide an exceptional experience. Our Community Spaces are a combination of café, lounge, living room, and office. They offer a vibrant yet relaxed atmosphere, where everyone feels at home, like the Flora space at Dallington Street in London (pictured below) which is our favorite.
Our Social Entreprise
A social enterprise is a business that exists to address a social issue while generating revenue. In the case of United Experts, we are dedicated to using technology to improve the lives of people and communities.
We believe that technology has the power to create positive change, and we work on projects that use technology to provide access to information, enhance services, promote transparency and citizen engagement, and give a voice to marginalized groups. Our aim is to empower individuals, communities, and the public sector with the tools they need to create a better future for themselves and their communities.
What sets social enterprises like United Experts apart from traditional non-profit organizations is our commitment to financial sustainability. By creating revenue streams through the sale of goods or services, we can fund our work and ensure that we can continue to make a positive impact for years to come.
At United Experts, we believe that technology should be used for the benefit of all, and we are dedicated to creating innovative solutions to complex social problems. By harnessing the power of technology in this way, we can create a more equitable and just world for everyone.
Our Backstage & Frontstage
Peek inside, take a look at authentic, raw photos of daily life at United Experts.
